Why You Should Stop Underestimating Customer Insight
Consumer insight goes beyond collecting data. What is important is what your business chooses to do with this information. The amount of big and small data you have in your hands …
The Role of Intellectual Property Rights in Businesses
Intellectual property, also abbreviated as IP, are the rights of people or corporate entities over their intangible creations, may it be innovations, books, music, technologies, etc. There are two main …