Running a magazine or publishing company requires a lot of elements to ensure its smooth course. Many companies have in-house sales teams but also opts to outsource some services for great benefit. From increasing sales to collecting bills, there are tasks that are crucial to run any kind of publishing company. However, these may be taxing to handle in-house.
Here are a couple of reasons why these companies tap call centers and BPOs to help with their process.
1. Quality of Leads
It’s not enough to sell the service; getting good leads is vital to a publishing company’s sales. Having good leads helps one to engage with more clients in less time. This allows the company to have better sales results. Getting quality leads can also be done by using the in-house information with the call center’s own research capabilities. Combining both software and systems can lead to better results.
2. Increased Sales
An important function of telemarketing for publishing houses is to sell the service. Publishing companies tend to use more outbound than inbound calls. Tapping a capable call center can help with subscription sales and other B2B/B2C Telesales requirements. Most call centers will come equipped with the best teams and the newest software to get the job done. You can even integrate the software with internal systems for easier transition.
A call center can focus on sales to both lapsed and existing customers. Telesales can be more effective when you use the data gathered from the lead generation process. An outsourced call center is also helpful in regulations and telemarketing compliance. Since laws are ever-changing and can get complicated, it’s important to pick a center that you can trust to help prevent any future headaches.
Firms like Optimum Source have a large pool qualified agents who are trained to meet KPIs and grow revenue targets. Our telesales executives are results-driven and customer-focused. They can help you reach your goals and grow your business.